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Energy Week 2025 and Beyond: An Interview with Inessa Shahnazarova on Opportunities in the Western Balkans

Inessa Shahnazarova
The Western Balkans is stepping onto the energy stage with new auctions, ambitious targets, and a push to integrate into Europe’s power market. In this interview, Inessa Shahnazarova, Founder and Executive Director of Invest In Network, shares why 2025 feels like a turning point for the region. From grid modernization to fresh opportunities for investors, she explains what makes this year’s Energy Week is so important.
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How to Spot Greenwashing: When Sustainability Is Just a Sales Strategy

How to Spot Greenwashing
As sustainability becomes a powerful marketing tool, more brands are making environmental claims that don’t always hold up to scrutiny. This article explores how to spot greenwashing in everyday products and advertising — helping consumers make informed, responsible choices in a market flooded with misleading “green” labels
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Air Quality in the Balkan Capitals: Confronting the Urban Sustainability Challenge

Air Quality in Balkan Capitals
Air quality in the Balkan capitals remains a defining challenge for the region’s urban sustainability goals. This article explores how pollution, carbon emissions, and weak governance are constraining progress in Western Balkan cities. Despite lower per capita emissions, cities struggle to decarbonize due to fossil fuel dependence and outdated heating and transport systems. Public health impacts are severe, yet policy responses remain fragmented. The piece concludes by calling for a strategic shift from declarations to action to secure a sustainable urban future.
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The 5th Athens ESG Forum Highlights the Gaps Between Reporting and Real Value

Gaps Between Reporting and Real Value
PRESS RELEASE The 5th Athens ESG Forum examined the widening gaps between ESG reporting and real value creation. Bringing together 70+ experts and 300+ attendees, the event explored whether ESG still delivers on its promises or risks becoming just a reporting exercise. Key discussions included the need for a more inclusive, transparent ESG framework that aligns with real market value and stakeholder needs.
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Urban Heat and Green Infrastructure: Lessons from Belgrade’s Record Summer

Belgrade's heat

As summer approaches and the risk of extreme heat increases, it is worth recalling what happened last year. The summer of 2024 placed Belgrade among the cities experiencing record-breaking heat waves, with temperatures soaring above 40°C during several consecutive days,…

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Best Urban Sustainability Indices (Part I): How Top Cities Are Ranked and Why It Matters

green city
Urban sustainability rankings shape how cities are seen—and how they act. But are these indices truly capturing what matters most? In this first part of our deep dive, we explore the best urban sustainability indices and the surprising assumptions behind their scores.
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Exploring ESG, Circular Economy and Green Workshop with Olga Gavrić

Interview by Elena Meleshkina Today, our guest is Olga Gavrić, assistant professor at the University of Belgrade, Faculty of Agriculture. With a strong academic background in sustainability and practical experience in applying circular economy principles, she brings a unique perspective…

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