Setting the Stage for Change: The Vision Behind the Upcoming SBS Leaders Forum

Geoff Archenhold
As part of our partnership with the Smart Building and Sustainability Leaders Forum, we spoke with Geoff Archenhold, Chair and Co-Founder of the event, to discuss the Forum’s unique approach to driving practical change in the built environment sector. Set to take place next month, the SBS Forum has quickly gained recognition as a vital platform for cross-sector collaboration on smart and sustainable buildings. In this interview, Geoff shares the vision behind the Forum, the challenges it aims to address, and why bridging the gap between technology, policy, and real-world implementation is more urgent than ever.
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How to Spot Greenwashing: When Sustainability Is Just a Sales Strategy

How to Spot Greenwashing
As sustainability becomes a powerful marketing tool, more brands are making environmental claims that don’t always hold up to scrutiny. This article explores how to spot greenwashing in everyday products and advertising — helping consumers make informed, responsible choices in a market flooded with misleading “green” labels
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The 5th Athens ESG Forum Highlights the Gaps Between Reporting and Real Value

Gaps Between Reporting and Real Value
PRESS RELEASE The 5th Athens ESG Forum examined the widening gaps between ESG reporting and real value creation. Bringing together 70+ experts and 300+ attendees, the event explored whether ESG still delivers on its promises or risks becoming just a reporting exercise. Key discussions included the need for a more inclusive, transparent ESG framework that aligns with real market value and stakeholder needs.
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Future-Proofing the Region: Insights from Bloomberg Adria Serbia

Bloomberg Adria Serbia
Bloomberg Adria Serbia: Sustainable Strategies brought together leaders from business, finance, and government to explore practical pathways to climate action. From green finance and energy-efficient AI to ESG-driven urban mobility, the event showed that sustainability is now a strategic, not symbolic, priority. Author: Semyon Gudkov, Sustainability Analyst and Founder of the NGO Pulse Urban Alliance
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