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How to Spot Greenwashing: When Sustainability Is Just a Sales Strategy

How to Spot Greenwashing
As sustainability becomes a powerful marketing tool, more brands are making environmental claims that don’t always hold up to scrutiny. This article explores how to spot greenwashing in everyday products and advertising — helping consumers make informed, responsible choices in a market flooded with misleading “green” labels
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The 5th Athens ESG Forum Highlights the Gaps Between Reporting and Real Value

Gaps Between Reporting and Real Value
PRESS RELEASE The 5th Athens ESG Forum examined the widening gaps between ESG reporting and real value creation. Bringing together 70+ experts and 300+ attendees, the event explored whether ESG still delivers on its promises or risks becoming just a reporting exercise. Key discussions included the need for a more inclusive, transparent ESG framework that aligns with real market value and stakeholder needs.
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Future-Proofing the Region: Insights from Bloomberg Adria Serbia

Bloomberg Adria Serbia
Bloomberg Adria Serbia: Sustainable Strategies brought together leaders from business, finance, and government to explore practical pathways to climate action. From green finance and energy-efficient AI to ESG-driven urban mobility, the event showed that sustainability is now a strategic, not symbolic, priority. Author: Semyon Gudkov, Sustainability Analyst and Founder of the NGO Pulse Urban Alliance
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Best Urban Sustainability Indices (Part I): How Top Cities Are Ranked and Why It Matters

green city
Urban sustainability rankings shape how cities are seen—and how they act. But are these indices truly capturing what matters most? In this first part of our deep dive, we explore the best urban sustainability indices and the surprising assumptions behind their scores.
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Exploring ESG, Circular Economy and Green Workshop with Olga Gavrić

Interview by Elena Meleshkina Today, our guest is Olga Gavrić, assistant professor at the University of Belgrade, Faculty of Agriculture. With a strong academic background in sustainability and practical experience in applying circular economy principles, she brings a unique perspective…

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