Sustainable Business

New Rules Reshape Serbia Pellet Market and Quality Standards

wood pellets
The article explores how new rules are reshaping the Serbia pellet market, setting unified standards for quality, safety, and transparency. Only top-quality A1 and A2 wood pellets are now allowed on the market, while B-class products are banned. The regulation is expected to strengthen local producers, improve competitiveness, and support the transition to sustainable heating solutions.
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How to Spot Greenwashing: When Sustainability Is Just a Sales Strategy

How to Spot Greenwashing
As sustainability becomes a powerful marketing tool, more brands are making environmental claims that don’t always hold up to scrutiny. This article explores how to spot greenwashing in everyday products and advertising — helping consumers make informed, responsible choices in a market flooded with misleading “green” labels
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SmartWaterTwin Project: Circular Economy for Urban Wastewater

SmartWaterTwin Project: Circular Economy for Urban Wastewater
Water scarcity and outdated wastewater systems threaten cities and industries across the Western Balkans. The SmartWaterTwin project aims to transform wastewater from a burden into a valuable resource. By applying circular economy principles, the project enables energy, nutrient, and water recovery. It provides tools, training, and a digital HUB to guide municipalities and industries toward sustainable water management. This approach strengthens local capacity while aligning with EU and climate goals.
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Exploring ESG, Circular Economy and Green Workshop with Olga Gavrić

Interview by Elena Meleshkina Today, our guest is Olga Gavrić, assistant professor at the University of Belgrade, Faculty of Agriculture. With a strong academic background in sustainability and practical experience in applying circular economy principles, she brings a unique perspective…

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