Sustainable Business

Sustainable Business, Sustainable Development

How to Spot Greenwashing: When Sustainability Is Just a Sales Strategy

As sustainability becomes a powerful marketing tool, more brands are making environmental claims that don’t always hold up to scrutiny. This article explores how to spot greenwashing in everyday products and advertising — helping consumers make informed, responsible choices in a market flooded with misleading “green” labels

Marla Lise
July 18, 2025

Innovative Projects, Sustainable Balkans, Sustainable Business

SmartWaterTwin Project: Circular Economy for Urban Wastewater

Water scarcity and outdated wastewater systems threaten cities and industries across the Western Balkans. The SmartWaterTwin project aims to transform wastewater from a burden into a valuable resource. By applying circular economy principles, the project enables energy, nutrient, and water recovery. It provides tools, training, and a digital HUB to guide municipalities and industries toward sustainable water management. This approach strengthens local capacity while aligning with EU and climate goals.

Djurdja Kerkez
July 1, 2025

Innovative Projects, Sustainable Balkans, Sustainable Business, Sustainable Development

Biodesign in the Balkans: Unlocking the Potential of a Regenerative Bioeconomy

Can biodesign in the Balkans turn waste into value? Explore the region’s resources and its role in building a regenerative, green future.

Maja Halilovic
June 25, 2025

Sustainable Business, Sustainable Development

Soil in Crisis: The Environmental Aftermath of Coal Mining

Former coal mine inspected by UN-led training workshop on post-mining land restoration. Credits: Land Rehabilitation Society of Southern Africa

A Global UN Study Reveals the Hidden Costs of Coal Extraction Coal mining has long been a cornerstone of industrialization, powering economies for centuries. It has been – and in some regions remains – an essential source of energy. But…

Alexey Alekseenko
June 11, 2025

Interviews, Sustainable Balkans, Sustainable Business

From Talk to Action: Vassilis Kafiris on the Future of ESG in Greece

An interview with Vassilis Kafiris, Executive Conference Producer at Boussias and one of the driving forces behind the 5th Athens ESG Forum

Elena Meleshkina
June 4, 2025

Sustainable Business, Sustainable Urbanization

Age-Friendly City for the Silver Generation

As cities confront rapid population aging, age-friendly urban planning is emerging as both a social necessity and a strategic growth opportunity. This paper explores how aligning urban design, housing, and local economies with the needs of older adults can drive…

Natalia Zhidkova
June 2, 2025

Interviews, Sustainable Balkans, Sustainable Business

Exploring ESG, Circular Economy and Green Workshop with Olga Gavrić

Interview by Elena Meleshkina Today, our guest is Olga Gavrić, assistant professor at the University of Belgrade, Faculty of Agriculture. With a strong academic background in sustainability and practical experience in applying circular economy principles, she brings a unique perspective…

Elena Meleshkina
May 8, 2025

Sustainable Business, Sustainable Urbanization

Smart and Sustainable Urban Mobility: Strategies and Trends to 2035

Explore the future of smart and sustainable urban mobility—key trends, digital innovation, and strategies shaping cities through 2035.

Daniel Fisher
April 30, 2025

Sustainable Business, Sustainable Urbanization

Urban Intelligence for Business: Unlock New Growth Through Smart City Data

Ready to outsmart the competition with urban intelligence for business? Smart cities are rewriting the rules — and businesses that tap into real-time urban data are leading the charge. Find out how to turn city insights into your next big advantage.

Elena Meleshkina
April 28, 2025

Sustainable Business, Sustainable Urbanization

Profiting from Renewable Energy in Cities

Discover how businesses can profit from renewable energy in cities. Explore successful models in solar, wind, and emerging green technologies that offer new revenue streams, lower costs, and boost sustainability. Learn how your business can capitalize on the green energy revolution.

Goran Petrović
March 31, 2025