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The Effect of Greenwashing and Greenhushing on Brand Value: INTA Report Warns Brands about the Costs

The International Trademark Association (INTA) has released a comprehensive report, The Effect of Greenwashing and Greenhushing on Brand Value, highlighting the financial and reputational risks brands face from ineffective ESG (environmental, social, and governance) communication—whether through misleading claims (greenwashing) or…

Read MoreThe Effect of Greenwashing and Greenhushing on Brand Value: INTA Report Warns Brands about the Costs