Natalia Zhidkova

Natalia Zhidkova

Sustainable Holiday Celebrations in Cities: From Christmas Trees to Smart Urban Solutions

Sustainable Holiday Celebrations in Cities
Holiday celebrations are placing growing pressure on urban environments through increased waste, energy consumption, and air pollution. This article examines the environmental implications of festive traditions, ranging from Christmas trees to fireworks, and demonstrates how sustainable holiday celebrations in cities can be promoted through intelligent technologies, data-driven planning, and informed consumer choices.​

The Western Balkans ESG Conference 2025: From Regulation to Culture in a Region Under Climate Stress

The Western Balkans ESG Conference 2025
The Western Balkans ESG Conference 2025 convened regional leaders to assess how climate stress, regulation, and generational change are reshaping corporate sustainability. Discussions highlighted water security, data governance, financing barriers, and the importance of ESG literacy across institutions. The event underscored a clear shift: ESG is evolving from a compliance obligation into a cultural and strategic transformation for the region.

Air Pollution Raises Risk of Dementia: Why Clean Air Is a Public Health Imperative

Air Pollution Raises Risk of Dementia
Growing evidence shows that long-term exposure to polluted air significantly increases the risk of dementia and other neurodegenerative diseases. This article highlights findings from a landmark global meta-analysis involving millions of participants, demonstrating clear links between air pollution and cognitive decline. The results underscore why improving air quality must be treated as an urgent public-health and urban-planning priority.

Sustainable Food Systems: Feeding the Planet Without Destroying It

sustainable food systems
Sustainable food systems are essential to feeding a growing global population while reducing environmental harm. This article examines the ecological impacts of industrial agriculture and outlines emerging alternatives, from regenerative farming and urban food production to cultivated meat technologies. By rethinking how food is grown, distributed, and consumed, cities and communities can build more resilient, equitable, and climate-conscious food futures.
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